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Public-Record Decision Brief · Records-only · Evidence-status labeled

Naples Development Capital & Capacity Radar

Who is building Naples, what is being approved, where the money comes from, and what the city's growth demands from Collier County. · As of July 17, 2026 · An Intelligence Desk publication produced by Barone Media Group · Not legal or investment advice.

This is the print/PDF edition. Read the full interactive Radar → · Download this brief as PDF

01Executive Summary

The City of Naples development pipeline is hospitality-led and mixed-use, concentrated on the Gulf front and the downtown / Goodlette-Frank corridors. The City's own Site Plan Summary Report (as of 7/1/2026; re-retrieved and re-verified from the primary PDF on 7/17/2026) lists 19 active or recently-sufficient projects. Verified

The most consequential development is the Naples Beach Club — A Four Seasons Resort: a multi-phase ~125-acre coastal Planned Development (Ord. 2019-14420) with an operating hotel (opened Nov 2025), ~147 approved residences, a ~100-acre golf course, and 104+ acres in permanent conservation easement. It ranks first (Pressure Score 91/100) on verified physical scale, permanence, and approval complexity — not on its "$1B+" cost claim, which stays Reported. Partially verified

The public-money record sits alongside the private one: the City CRA is spending $15.28M in FY2025-26 capital; the five-year CIP totals $401.2M; and Collier County contributes $7.95M of tax increment to the City's downtown CRA — 2.4× the City's own $3.25M (both figures re-verified against the adopted budget PDF; budgeted tax-increment revenue, not modeled). The reviewed record does not attribute those general or corridor costs to any named private project. On the 2025 tax roll — final-certified 2026-03-31 (post-VAB) — City taxable value grew 6.69% to $40.98B and County taxable value 6.18% to $161.44B (final-over-final), with a record $4.30B of county new-construction just value. Verified

19
Active City site-plan pipeline projects (7/1/2026 report)
Verified
$1B+
Largest reported project value (Four Seasons)
Reported — not verified
$15.28M
CRA capital FY2025-26 · CIP $401.2M / 5yr
Public capital — verified
$40.98B
City taxable value, 2025 roll final-certified post-VAB (+6.69%)
Verified — 2025 DR-408

02Ranked Development Pipeline (top ten)

#ProjectJurisdiction · PetitionProgram (record)ScoreEvidence
1Naples Beach Club — Four SeasonsCity · PD Ord 2019-14420~125 ac; ~147 residences; ~100-ac golf; hotel open 202591Part. verified
2Naples Dual-Brand HotelCity · 25-SP1290 rooms; 188,039 sf; 8 stories; 4.45 ac63Part. verified
3Moorings Park (CCRC expansion)City · 26-SP2 (PD)+140 units to ~514; 83-ac PD rezone56Part. verified
4The ViceroyCity · 22-SP812 condos + marina; transient-lodging CU (4-1)52Reported
5D Downtown Mixed-Use (Wynn)City · 23-SP5 / 25-DRB3~45,000 sf mixed-use; ~$15M reported51Part. verified
6Inn on Fifth ExpansionCity · 25-SP3Downtown hotel/residences PD expansion48Part. verified
7Harbour HouseCity · 25-SP814 luxury residences; $17.5M reported acquisition44Reported
8Revs Institute — Revs ReserveCity · 25-SP763,800 sf storage + hospitality; 6.6 ac42Reported
9Club at Naples Bay Resort — Amdt 1City · 22-SP7 (PD)Resort/marina/club amendment (scope not pulled)40Needs pull
10Royal Poinciana Country ClubCity · 25-SP12Private-club clubhouse; sufficiency 3/30/202634Part. verified

03Capital at a Glance — classified, never summed across kinds

FigureProject / scopeClassificationEvidence
$1,000,000,000+Naples Beach Club / Four SeasonsReported project valueReported
$113,604,228Metropolitan — Aura construction loan (County comparator)Reported debt — not independently verifiedReported — no Clerk instrument retrieved
$0Recorded debt verified from a Clerk instrumentRecorded debtVerified gap
$17,500,000Harbour House coop-site acquisition (June 2025)Reported acquisition price — not deed-verifiedReported — no Clerk deed retrieved
~$15,000,000D Downtown Mixed-UseReported project valueReported
$0Private cost verified from a primary financial recordVerified project costVerified gap
$15,284,000City CRA capital, FY2025-26Public capital costVerified
$401,248,311City five-year CIP (FY2026-2030)Public capital costVerified
$7,951,651 / $3,248,590County / City tax increment into downtown CRA, FY2025-26Budgeted tax-increment revenue — verified (adopted budget)Verified

04The Six Maps (schematic locators — not authoritative parcels)

GULF OF MEXICO Gulf Shore Blvd N Goodlette-Frank Rd US-41 / Tamiami Downtown CRA (550 ac) 1 · Four Seasons / Naples Beach Club 2 · Dual-Brand Hotel 3 · Moorings Park 7 · Harbour House 5 · D Downtown (Wynn) 6 · Inn on Fifth 9 · Naples Bay Resort · 4 · Viceroy (river) 8 · Revs / Jetport (airport area) County comparator · Metropolitan (Collier Co.) Map 1 · Development Pipeline — schematic, not to scale

Map 1 — Development Pipeline. Node size ≈ Development Pressure Score. Metropolitan / Mini-Triangle sits in unincorporated Collier County (Bayshore Gateway Triangle CRA) at the City gateway — a County comparator, not ranked in the City pipeline.

$1B+ · Four Seasons — REPORTED project value $113.6M · Aura — REPORTED DEBT, NOT VERIFIED $17.5M · Harbour House — REPORTED acquisition ~$15M · D Downtown — REPORTED value Dual-Brand · Viceroy · Moorings · Revs — cost NEEDS PULL Map 2 · Capital Concentration — classified figures only Circle area ≈ magnitude of the LABELED classification. Unlike kinds are never summed.

Map 2 — Capital Concentration. Every node carries its financial classification; the $1B+ node is a reported claim, not a verified cost. Gray nodes: projects whose capital records remain unpulled.

Downtown CRA — $15.28M FY26 capital 1st Ave S / 10th / 12th stormwater — $8.85M Design District — $3.0M River Park E/W stormwater — $1.73M Gulf Shore Blvd N seawalls — $8.5M (CIP) US-41: FDOT $1.8M intersection ·$5.3M reconstruction · $1.19M PD&E City 5-yr CIP $401.2M · Water/Sewer $18.4M FY26 · Stormwater $7.3M FY26 Map 3 · Public Infrastructure & CRA Investment — verified budget lines

Map 3 — Public Infrastructure & CRA Investment. All lines are verified adopted-budget/TIP figures. Attribution: corridor or general — no public line is tied by its source document to a named private project.

Documented program demand by project (record figures only) Four Seasons~147 residences · 215–277 keys (CONFLICTING) · ~125 ac Dual-Brand Hotel290 rooms · 188,039 sf · 290 parking Metropolitan (Co. comparator)~326 units · 15 stories Moorings Park+140 units (to ~514) · 83 ac Viceroy12 condos · 14 slips · 93 parking Harbour House14 residences Inn on Fifth / D Downtown / Revsprogram partially on record · NEEDS PULL Trips, water/sewer demand, and workforce figures are NOT on the reviewed record for these projects — demand is compared on documented program (units/rooms/sf/parking) only. No invented engineering numbers. Map 4 · Development Demand — documented program

Map 4 — Development Demand. Bars compare documented program size. Traffic/utility/service-demand studies were not in the reviewed record and are flagged as open pulls — not estimated.

CITY OF NAPLES · taxable $40.98B (+6.69% final) COLLIER COUNTY · taxable $161.44B (+6.18% final) County TIF → City CRA: $7,951,651 (vs City $3,248,590) Visitor economy · labor · trips→ county roads & services (documenteddirection; magnitudes NEEDS PULL) Metropolitan / Mini-Triangle — Collier jurisdiction at the City line FDOT US-41 corridor: $1.8M + $5.3M + $1.19M County new construction 2025: $4.30B (record) Map 5 · City-to-County Spillover — verified flows labeled

Map 5 — City-to-County Spillover. The one fully-verified two-way flow is fiscal: county increment funds City redevelopment while City growth feeds the shared tax base. Service-cost magnitudes on the county side are open pulls, not estimates.

Documented professional network — "represented by", never "accused of" Davidson Engineer/agent of record — 7 petitions Four Seasons Dual-Brand Viceroy D Downtown Inn on Fifth Moorings Pk Attorneys of record: Passidomo (Dual-Brand; Inn on Fifth 2015) · Saunders/GrayRobinson (Viceroy) · Yovanovich (Royal Poinciana) Owners of record: NBC Land Trusts I/II · Commonage/AAM · Viceroy Naples LLC · Downtown Naples LLC (Wynn) · 1624 Gulfshore LLC Beneficial ownership behind trusts/LLCs is NOT inferred (Clerk/Sunbiz pulls open). Disclosed abstention: Council member Barton on the Viceroy vote. Concentration of a small development bar across petitions is a documented feature, not evidence of impropriety. No motive is attributed. Map 6 · Ownership & Capital Network

Map 6 — Ownership & Capital Network. Documented representation pathways only. The reviewed record does not establish improper conduct by any party.

05Public Capital & Capacity (verified budget documents)

06Tax Base, Public Revenue & Development Return (Florida DOR)

MeasureGeography · YearValueStatus
Taxable valueCity of Naples · 2024→2025$38.41B → $40.98B (+6.69%)Verified (2025 final-certified 2026-03-31, post-VAB)
Just valueCity of Naples · 2025$55.51BVerified (DOR R-NVAB stage vintage)
Taxable valueCollier County · 2023→2025$137.99B → $152.04B → $161.44BVerified (final-over-final; 2025 final-certified post-VAB)
Taxable value — DOR Data Book vintageCounty / City · 2025 R-NVAB stage$164.53B / $41.29BSuperseded by final certification 2026-03-31
New-construction just valueCollier · 2021→2025$2.35B → $2.96B → $3.44B → $3.60B → $4.30B (record)Verified
Taxes levied, all authoritiesCollier · 2025$1,676,522,453 (+7.24%)Verified
City millage · levyNaples · 2024 (2025 certified levy publication pending)1.2300 · $47.2M levied; ~$50.4M implied by 2025 final baseVerified · Modeled
CRA increment · County/City TIFDowntown CRA · FY26$2.78B · $7.95M / $3.25MVerified
City-level new-construction valueCity of NaplesNeeds source pull

Read: the tax base is growing ahead of the pipeline — the 2025 roll largely predates completion of the Section-02 projects, while the public-capital commitments around them ($15.28M CRA FY26; $401.2M five-year CIP) are already adopted. Whether each project's eventual roll value covers the public capacity it consumes is a parcel-level question, and those pulls are open. Modeled timing read — no countywide total is attributed to any single project.

07Top-Five Project Profiles (condensed)

#1 · Naples Beach Club — A Four Seasons Resort (91). ~125-ac coastal PD (Ord. 2019-14420; Res 2019-14421; Res 2023-15054 capping residences at 147); owners of record Naples Beach Club Land Trusts I/II + NBC Club Owner LLC; petitioner Naples Property Holding Co. LLC (Jay Newman); developer BDT & MSD + Athens Group + Four Seasons (reported); hotel opened Nov 2025 (keys 215 vs 277 — Conflicting); ~100-ac golf; 104+ ac conservation easement, 1,000+ ft restored public shoreline, ~400 jobs (reported). $1B+ stays Reported. Deeds/mortgages/folios Needs pull.
County comparator · Metropolitan Naples / Mini-Triangle (64 — not ranked in the City pipeline). Collier County (Bayshore Gateway Triangle CRA), not City of Naples — excluded from the City ranking; read in the spillover analysis. ~5.3 ac; Ascent ~270 + Aura 56 units; 15 stories; under construction; $113.6M Aura construction loan (Reported debt — not independently verified; no Clerk instrument retrieved). County petition/folio records Needs pull.
#3 · Naples Dual-Brand Hotel — "2 Hotels Concept in the Commons" (63). 870 Goodlette-Frank Rd; 25-SP1 (PD); sufficiency 1/29/2026, re-issued 3/4/2026 (verified from the Site Plan Summary Report); 290 rooms; 188,039 gsf; 8 stories; 4.45 ac; Commonage Corp / AAM Naples Hotel Owner LLC; MHK Architecture; Davidson Engineering; attorney Francesca Passidomo. Rooftop restaurant removed after neighbor opposition (reported). Final Council hearing pending. Cost/financing Needs pull.
#5 · The Viceroy (52). 599 River Point Dr; 22-SP8; sufficiency 5/6/2026 (verified); 12 condos + 4,200 sf marina ship store + 14 slips; transient-lodging CU approved 4-1 (Krol opposed; Barton abstained — disclosed relationship; reported); DRB outstanding. Cost Needs pull.
#6 · D Downtown Mixed-Use (51). 852 1st Ave S (23-SP5) + 1090 1st Ave S (25-DRB3 — both addresses official, not conflated); Downtown Naples LLC (Wynn family); BECK Architectural Group; DRB design + public art approved 3-0 on 1/28/2026 (verified from DRB minutes); ~45,000 sf; ~$15M Reported; adjacent to the $8.85M CRA 1st Ave S stormwater/streetscape (corridor attribution).

08Evidence-Status Register

Claim familyStatus
City pipeline (19 projects, petitions, stages, agents)Verified — Site Plan Summary Report PDF on file
CRA / CIP / TIP public-capital figuresVerified — adopted budget PDFs on file, re-checked 7/17/2026
Tax-base figures (City + County)Verified — 2025 roll final-certified 2026-03-31 (post-VAB, 2025 DR-408); DOR workbooks on file as stage-labeled R-NVAB vintage
Four Seasons physical program & approvalsPartially verified — petition PDF on file; press-reported elements labeled
All private dollar figures ($1B+, $113.6M, $17.5M, $15M, presales)Reported — not independently verified
Four Seasons hotel key countConflicting public records (215 vs 220+57)
Deeds, mortgages, folios, beneficial ownership, GIS parcels, campaign finance, Collier TDCNeeds source pull — documented gaps, never estimated
Pending Council/DRB decisions (Dual-Brand final hearing; Viceroy DRB; Moorings hearings)Not yet decided

09Source Register

10Methodology & Conduct Standard